SPORTS CATALOGUE SYSTEM
A sport-specific catalogue system designed to support institutional buyers across multiple B2B marketplaces.
Client
Decathlon
Year
2025
/// Hadron1 developed sport-specific catalogues for Decathlon’s B2B ecosystem. Instead of one large catalogue, individual catalogues were created for sports such as cycling, cricket, and team sports, allowing buyers to explore relevant products within a focused category.
///Decathlon’s B2B audiences include schools, sports clubs, and institutional buyers across different marketplaces. A single catalogue covering multiple sports made product navigation difficult. The challenge was to structure product ranges so buyers could access the equipment relevant to their sport quickly.
///Hadron1 designed modular sport-specific catalogues optimized for mobile viewing and quick navigation. Each product layout combines visual context, SKU information, key specifications, and value indicators to help buyers quickly understand product performance and suitability.
This layered structure allows institutional buyers to evaluate equipment, compare options, and make confident bulk purchasing decisions within a specific sport category.
/// The system enables institutional buyers to navigate product ranges more efficiently and evaluate equipment within the context of a specific sport. Separating catalogues by sport improves product discovery across Decathlon’s B2B marketplaces.
