GeM Catalogue System
A catalogue communication system created for Decathlon’s GeM platform, organizing complex multi-sport product ranges into a clear and
navigable experience for institutional buyers.
Client
Decathlon India
Year
2026
///Hadron1 developed a structured catalogue framework for Decathlon’s GeM ecosystem, organizing complex multi-sport product ranges into a clear, mobile-friendly browsing experience that allows buyers to quickly explore categories, evaluate features, and compare products..
/// Decathlon’s GeM catalogue includes multiple sports categories and a high volume of SKUs. Traditional catalogue formats made it difficult for institutional buyers to navigate and compare products efficiently, particularly on mobile devices.
/// Hadron1 designed a mobile-first catalogue structure that highlights key product features, specifications, and accessories within a clear visual hierarchy. Embedded navigation links allow buyers to quickly move between sports categories and return to the catalogue structure.
/// The system transforms Decathlon’s catalogue into a structured decision-making tool for institutional buyers, enabling faster product discovery and clearer evaluation across Decathlon’s multi-sport ecosystem.
